Femi Adebayo Launches Euphoria 360 Hub in Lagos

LAGOS, Nigeria: Nollywood actor and filmmaker Femi Adebayo has officially unveiled Euphoria 360 Hub, a new multi-purpose film and media production facility in Oregun, Lagos.

The facility, which also serves as the headquarters of Adebayo’s Euphoria360 Media Limited, was commissioned on Tuesday, October 6, 2026, by Lagos State Deputy Governor, Dr Kadri Obafemi Hamzat.

The launch attracted several prominent figures from Nigeria’s entertainment industry, including actors, filmmakers, content creators and members of Adebayo’s family.

Among those associated with the ceremony were Nollywood stars Odunlade Adekola, Kunle Afolayan, Ramsey Nouah, Mr Latin, Dele Odule, Yemi Sodimu and Ijebu.

A new home for creative production

Euphoria 360 Hub has been designed as an integrated creative space offering facilities for cinema-grade film production, music videos, events, digital content creation, sound recording and post-production.

The facility includes production studios, editing and colour-grading suites, conference rooms and other spaces designed to support different stages of the creative process.

The hub will also be associated with the Euphoria360 Film Academy, which is expected to provide training, workshops, mentorship and other opportunities for emerging filmmakers and creative professionals.

Davido’s music video filmed at the hub

Even before its official opening, the facility had already hosted major creative productions.

Davido’s “B4 B4” music video, featuring Mayorkun and FOLA, was filmed at the Euphoria 360 facility.

The development represents an expansion of Adebayo’s career beyond acting and filmmaking into the creation of physical infrastructure for Nigeria’s growing entertainment industry.

Oga Bello becomes emotional

One of the most emotional moments at the launch came from Adebayo’s father, veteran actor Adebayo Salami, popularly known as Oga Bello.

The veteran actor became visibly emotional while speaking about his son’s achievement and the journey that led to the establishment of the facility.

The moment underscored the significance of the milestone for the Adebayo family, which has deep roots in Nigeria’s theatre and film industry.

₦40 billion valuation claims

The impressive scale of the facility has also generated widespread discussion online, with some social media users putting a reported value of about ₦40 billion on the project.

However, the figure has not been independently confirmed as the actual cost or official valuation of the facility.

Adebayo himself appeared surprised by the figure when it circulated online, responding to one post asking, “Valued at what?? What?? How? When, where? Wow!” He later responded to another estimate by simply saying, “Grace of God is sufficient for me.”

Adebayo celebrates a new chapter

Reflecting on the launch, Adebayo described the occasion as a significant milestone and a “moment of becoming,” saying the project represented a vision that had developed into reality.

Euphoria 360 Hub adds another major creative facility to Lagos, reinforcing the city’s position as one of Africa’s leading centres for film, music, television and digital content production.

For Adebayo, the project marks a new chapter in a career that has evolved from acting into filmmaking, production and now the development of infrastructure intended to support the wider creative community.